The rise of E-commerce has been well
documented since its emergence in the mid
1990s, with increasing consumerisation of
technology. While the COVID-19 pandemic has
caused the economy to take a tailspin, it has
prompted a digital revolution, with Ecommerce sucking in the remaining lot of
shoppers with deep-seated offline shopping
habits, by restricting access to all brick-and
mortar stores, even causing a few to shut down
operations. The fashion industry is no
exception to this, as companies adapt to virtual
business models and set up E-stores to stay
connected with their shoppers.
This report aims to highlight the recent
performance of Fashion Ecommerce, as sales
volumes witnessed a dip but at the same time
the worldwide lockdown enabled consumers
to embrace digital shopping. Overall, the global
fashion e-commerce industry is expected to
decline from $531.25 billion in 2019 to $485.62
billion in 2020 at a compound annual growth
rate (CAGR) of -8.59% according to
ReportLinker’s Fashion Ecommerce Global
Market Report 2020-30, due to the blow faced
by the pandemic.
An in-depth analysis of Fashion E-commerce in
India has been undertaken to review the
recent trends and strategies in the industry
and assess the scope of recovery which has
been halted with a surge in new Covid-19 cases
starting from March 2020.
India is expected to become one of the largest
e-commerce markets in the world, driven by a
host of factors such as growing investment and
internet penetration. Government initiatives
like ‘Digital India’ have boosted this sector
further.
TSB conducted a survey to gauge the impact of
COVID-19 on change in consumer behaviour
and insights in India. This report serves as a
combination of data collected through surveys,
trends observed across the sector and TSB
analyses of the same to highlight opportunities
BACK TO TSB RESEARCH MENU
