At TSB, we view every engagement as a long-term affair, striving to offer you expert solutions till much after the project is complete. This bears testimony to our hands-on approach and strong value-add to clients.

Our 100+ strong portfolio of client projects spans across a broad range of functional expertise and a broader range of sectors and industries.

From among all, here's a Select List of Our Experiences:

Expanding and Restructuring a Cosmetics Brand


An Ayurvedic cosmetics brand based out of India needed to implement a restructuring and expansionary strategy to accelerate growth and enhance global presence


The client is a mid-sized player in the cosmetics industry offering an array of products ranging from makeup products to ayurvedic oils. The brand possessed immense potential for becoming the leader in the market and expanding into new spheres. Emerald Group, along with its India partner firm, The Strategy Boutique, helped realize this potential.


Operations restructuring for brand losing grip on Indian shoppers
End to end brand restructuring was conducted to reach a wider audience.

Primary and Secondary Analysis for strategy development for weak sales and executive turnover
The strategy was based on the responses from 150 primary surveys spread across North India and focus groups with industry experts and their analysis. Exhaustive secondary research was carried out including detailed customer mapping, competitor intelligence, internal and industry analysis. Further, the company’s operating model was studied to increase efficiency and effectiveness.

Implementation phase with supply chain development
The second phase of the project included implementation of the recommended strategies from phase 1. Emerald aided in on ground execution covering all aspects from tracking KRAs and targets to setting up sourcing chains.

Number of Surveys
Competitors Mapped
Revenue Growth

Emerald’s recommendations were adopted by the client which led to a multi-fold rise in market share in India and an increase in global sales volume.