At TSB, we view every engagement as a long-term affair, striving
to offer you expert solutions till much after the project is
complete. This bears testimony to our hands-on approach and strong
value-add to clients.
Our 100+ strong portfolio of client projects spans across a broad
range of functional expertise and a broader range of sectors and
industries.
Dialysis centers needed to be set up from scratch in Nepal and Tanzania
Develop Operational Plan for setting up the centers
In countries like Nepal and Tanzania, kidney failure has a
high morbidity and mortality rate and the management of kidney
disease is costly as compared to other diseases. Emerald
consultants leveraged their expertise in the healthcare sector
to analyse the gaps in this space and develop a plan for
setting up dialysis centres providing cost effective and
quality services in both regions.
Feasibility and Market study of the Healthcare sector in
both regions
Emerald developed an end to end feasibility and market study
and a clearly defined comprehensive financial model with all
cost and profit centres for the next steps.
Emerald experts carried out primary and secondary research to establish the market entry strategies and a detailed competitor analysis by interacting with competitor hospitals, stand-alone dialysis centres and nephrologists to develop the best suited model for both projects. Medical tourism was considered as a part of the plan and customer acquisition rates and financials were calculated keeping in mind the various aspects of the same.
Emerald’s recommendations were adopted by the client which led to a multi-fold rise in market share in India and an increase in global sales volume.
An Ayurvedic cosmetics brand based out of India needed to implement a restructuring and expansionary strategy to accelerate growth and enhance global presence
The client is a mid-sized player in the cosmetics industry offering an array of products ranging from makeup products to ayurvedic oils. The brand possessed immense potential for becoming the leader in the market and expanding into new spheres. Emerald Group, along with its India partner firm, The Strategy Boutique, helped realize this potential.
Operations restructuring for brand losing grip on Indian
shoppers
End to end brand restructuring was conducted to reach a wider
audience.
Primary and Secondary Analysis for strategy development for
weak sales and executive turnover
The strategy was based on the responses from 150 primary
surveys spread across North India and focus groups with
industry experts and their analysis. Exhaustive secondary
research was carried out including detailed customer mapping,
competitor intelligence, internal and industry analysis.
Further, the company’s operating model was studied to increase
efficiency and effectiveness.
Implementation phase with supply chain development
The second phase of the project included implementation of the
recommended strategies from phase 1. Emerald aided in on
ground execution covering all aspects from tracking KRAs and
targets to setting up sourcing chains.
Emerald’s recommendations were adopted by the client which led to a multi-fold rise in market share in India and an increase in global sales volume.
An upcoming contemporary wear fashion label based out of India required brand consultants for market entry and brand building.
For a new brand entering a competitive space in a region where the market is fairly exhausted, fresh ideas and strategic partnerships along with a comprehensive budget plan needed to be curated. Emerald followed a multi-phased approach from development of a market entry plan to implementation of growth strategies. The team developed a targeted approach for a robust manufacturing ecosystem and other aspects related to the clothing segment- selection of a value proposition, pricing considerations, communication and marketing, product creation calendars, analysing seasonal trends, among others.
Analyse Trends and Strategies to develop new competencies
for the fashion brand
Emerald consultants collated consumer insights and conducted a
deep-dive competitor analysis as the first steps to analyse
the trend in the market and provide recommendations on product
creation and profit margins.
Profitability Analysis and Revenue Forecast for upcoming
capsule collection
Channel for A hybrid model of a physical store and online
platform was recommended after conducting a detailed retail
shop profitability analysis, factoring in all direct and
indirect costs associated with the brand.
Communication and Growth Strategy for overseas expansion
As the next step, Emerald stepped in to curate a marketing
plan and develop an expansionary strategy with its network of
international stockists and suppliers.
The fashion brand has been able to tap into the market with unique value proposition and a streamlined value chain. Its collection is currently housed in more than 5 international stockists and has a profit margin of approximately 300%.
With the initial phase of the project completed, Emerald remains involved in the business operations by redefining strategies and analysing seasonal trends in the sector. The approach is tailored according to consumer demand and integrated in the brand’s existing model.
Opening a concept store focussed on promoting Indian Handlooms in Dubai.
Emerald is currently working with a leading fashion retailer in India and the UAE to assist in opening a concept store which replicates an Indian village to create a live experience for the customers. In order to deliver such a diverse and multicultural experience in Dubai, Emerald’s team is working on-ground in India as well as in the UAE to communicate the brand philosophy in its true essence. Extensive primary and secondary research of the Indian as well as of the UAE market is being carried out to study consumer insights and for the purpose of competitor intelligence.
Establishing a Robust Sourcing and Supply chain with the
Indian Handloom sector
Emerald consultants have curated a detailed business plan
wherein the major chunk caters to identifying and connecting
the client to a network of local weavers, artisans, and
concerned government organisations associated with the
handloom sector.
Product Recommendations and Pricing Strategy for the concept
store
A state-specific research is being carried out in India and
seasonal trends are being assessed in Dubai to recommend
product offerings and develop a communications strategy.
Curating Executive Pitch for Investor Acquisition
Emerald has built a comprehensive framework for implementation
of the project with stakeholder identification to partner with
relevant organisations/brand ambassadors from India.
Large number of weavers and artisans will directly benefit from the implementation of the project as the aim is to eliminate the middlemen and assign a greater share of the profit margin to the weaver himself. India’s vast handloom heritage with different cultural identities of states would be highlighted and promoted in Dubai.
TSB experts are carrying out on-ground execution of the defined business plan.
AOpening-up food and animal feed supply chains across Greece, Eastern Europe and Asia
Finding the right products to meet consumer demands
The Emerald Group has been working with a large commodities
sourcing firm operating in Greece, Bulgaria, Romania and
Ukraine, sourcing a multitude of food and nonfood products
from various Asian Markets, including India. Emerald experts
are working closely with the client to prepare and analyse key
products traded between the regions
Developing efficient systems
We create reliable supply chains across the regions, and
ensure that authentic and high quality products reach the
destination in a timely and cost effective manner.
Emerald has forged extensive relationships with major firms across all layers or delivery and logistics, viz. Shipping firms, freight forwarders, testing agencies, and the like, and as such can stand by the quality of the said products.
This engagement has developed and matured over the last few years, to the extent that our client now is perceived as one of the most trusted and reliable suppliers in the region. Their food and animal feed portfolio are among the most impressive in the region, and directly and indirectly benefits millions of farmers and end users.
Building Long Term Models
Our engagement with this firm continues, as we keep building
on the list of products traded between the two regions.
Advanced analytics is being conducted to determine the
competitive advantage of procuring the products in Asia, and
undercutting firms sourcing them from other regions.
Planning Strategic Reinvestment
Further, a part of the revenue is strategically reinvested to
enhance the product portfolio and expand the supply chain. We
apply enhanced research and analytics to assess the consumer
behaviour and demand patterns to continuously evolve and cater
to the changing needs. Emerald and the client enjoy a
long-term engagement, and the intent is to radically improve
supply chains between the two regions.
A major healthcare firm was considering making some sizeable investments in launching ready to go reagents to transform the process of blood sample collection and analyses. Emerald was hired to explore the potential of such reagents for various end use cases like forensics, border control, disease diagnosis and prevention, weather and climate forecasting, among other applications.
Getting to the root
Emerald conducted an extensive primary research among 200 key
stakeholders from national security agencies (including border
control), airports and aviation firms, hospitals and
diagnostic centers, immigration bureaus, and weather
forecasting agencies.
Analyzing the Findings and Planning a roll out
These findings were coupled with advanced discussions with key
stakeholders within the firm, an elaborate and extensive
profiling of competitor products and extensive secondary
research. Analytics and frameworks were used to determine
products and end use cases in which our client would have a
direct competitive advantage, so as to achieve a phased
roll-out.
Emerald experts provided a Go-to Market Strategy to ensure a staggered product roll-out covering the most pressing and profitable end use scenarios, followed by scenarios where they would come up against strong incumbents. An analysis of competitor products ensured adequate product differentiation and perceived benefits of our client products, over the competition.
Leading with powerful success metrics
The study took over 4 months, and virtually all our
recommendations were implemented by the client. The client
currently either has a monopoly or to say, a very strong
competitive advantage over its competitors in 14 out of the 19
applications they have ventured into, across 6 continents.
Their customers include major regional, national and local
governments and semi government agencies, and large private
entities.
Sustainable, Soaring Growth Rates
They comfortably beat their own growth forecasts for this
business, and even in times of global pandemics, it remains a
major cash cow for them.
A successful engagement always leaves the door open for more engagements, and this has indeed been the story here. We continue to work with this client on some of their other global projects and maintain a strong relationship with them.
Reduce the contextual risk of investment by working with healthcare projects and businesses which have a potentially viable business model in Africa
Emerald has had a large portfolio in the healthcare space with the arrangement and facilitation of bespoke financing, investment and business development solutions tailored specifically to potentially mid-market profitable start-ups, businesses and projects in the African healthcare sector.
Based on this, Africa’s first healthcare specific incubator
has a unique four-pronged model:
Facilitating Market Entry
A wide variety of Health and Pharma companies wishing to enter
or expand their operations in the healthcare sector in Africa.
These vary from multibillion-dollar healthcare companies to
small niche operators who are entering the continent for the
first time either with a multi-Speciality facility or a
focused Speciality centre.
Supporting Small Enterprise Development - Healthcare
Incubation
Emerald Group has supported incubated companies in various
phases of development in Africa, a new distribution company in
Liberia, a start-up health tech in Nigeria, and a pharmacy
group in Ghana.
Connecting, for a Better Future - The AFIF healthcare
Conference
A flagship healthcare conference held in conjunction with the
EMRC each year mainly to expose the African Healthcare Sector
to world investors.
Creating Meaningful Impact with The Afya Fund®
We are working together to start Africa’s first dedicated
incubator investment fund that invests both equity or debt and
is solely for SME healthcare organizations
Emerald has helped various start-ups and young businesses in the healthcare space to develop their expansion, growth, resources and quality.
African Healthcare has been identified as one of the top six ‘white space’ sectors: high growth, high profitability and low consolidation. The SMEs in particular, are undervalued and underrated. There exists, therefore, a substantial opportunity for consolidation and endless possibilities for growth with local knowledge and expertise, a strength of team Emerald and Afya, as we continue to help realize the same every day.
A leading automotive player sought consultancy for entering the electric vehicle market.
Understanding the Market
Emerald consultants conducted extensive primary research among
nearly 100 stakeholders from across the value chain to gauge
the potential of the market and identify sectors with
potential. Comprehensive secondary research was conducted to
size the market and forecast future growth. Various data
sources were used to do so. Competitor mapping, value chain
analysis and customer segmentation was conducted to understand
the market trends, sentiment, opportunities and potential.
Customer needs and requirements were carefully analysed to
help build the most suitable product for the Indian market.
Formulating Actionable Strategies
Findings from the primary and secondary research and analysis
were used to develop actionable and dynamic strategies to
facilitate market entry. Various factors were incorporated to
do so, including specifics regarding supply chain set up,
pricing feasibility and possible partnership opportunities
among others. A detailed costing breakdown was performed to
identify the viable selling price for the product along with
tailored marketing strategies for customer acquisition.
Emerald experts developed a stage wise road map to implement the recommended strategies. A phased plan was curated to take into account the client’s capabilities and facilitate market entry.
TThe client has deployed the roadmap provided by Emerald to enter the market and onboard partners. The project is currently in the implementation phase.
Increasing the efficiency and effectiveness of the FMCG supply chain in the Gulf region to ease the lives of MSMEs.
Identifying the Pain Points
Emerald conducted primary research in the Middle East region
with surveys conducted in micro, small and medium retail
stores, pharmacies and restaurants. Findings from the surveys
and focus groups were combined with robust secondary research
to identify and analyse pain points in the MSME value chain.
Analysing the Feasibility of the Offering
The viability of the offering was assessed according to
identified market trends, gaps and pain points. The solution
was tweaked according to market trends and customer needs. A
detailed financial feasibility was also performed to evaluate
the revenue, cost and profit centres in the project to judge
the financial feasibility of the solution.
Based on findings from primary and secondary research, a phase wise plan was drafted by Emerald for the implantation of the solution. The scope was defined as feasible only to enter the retail and restaurant space given the highly organised nature of the pharmaceutical market. Further, it was advised that the offering be eased into the market by way of a stage wise rollout to make adoption of technology easier for the MSMEs.
The project aims to ease the lives of MSMEs across the Gulf by providing access to efficient market information, advanced technology and easier procurement processes. Emerald’s recommendations helped fine tune the offering for the defined customer base to drive maximum impact and yield high returns.
The project is now in the implementation stage where it is being jointly carried out by the local Emerald team and the client. Bottlenecks and challenges along the way are being dealt with and the plan is equipped to be constantly adapting and evolving based on industry response.
Emerald Group was hired by an Asian FMCG giant to advise on the launch of a new beverage product. The client had a diverse range of existing products which were sold across South East Asia and included juices, candies, wafers and chips.
Emerald and TSB consultants undertook a robust market landscaping to narrow down on the target market for the product. Extensive secondary research was done to size the markets. The forecasts were backed by robust data analysis from extracted data and databases. This coupled with the primary research created a comprehensive roadmap for launching the product.
The target markets in 6 Asian countries – India, Singapore, Thailand, Malaysia, Taiwan and Indonesia were studied to analyse customer needs and pinpoints. Over 100 primary surveys were conducted with the target audience spread across the above-mentioned countries to better understand what the customers were looking for in ‘on-the-go’ beverages. Further, focus groups discussions with industry leaders were used to validate primary findings and build on the existing analysis.
Out of the 6 specified markets, 4 were deemed to be profitable and feasible to enter. These were ranked in order of priority and a stage wise plan was formulated for implementation.
The go to market strategy proposed by Emerald was deployed by the FMCG brand and the product is currently selling in the South East Asia.
Lack of quality healthcare in one of the largest countries in Africa, effectively excluding over 31 million Angolans from a formal healthcare system
Emerald experts were called upon by a leading hospital management firm to set up a state of art healthcare facility in the capital city of Luanda. As the first part of this engagement, a comprehensive feasibility study and market research was undertaken to determine the appropriate location for the said facility. Consumer behaviour was analysed to understand the ‘psyche’ of a typical Angolan, to ensure that the facility would cater to their requirements effectively and seamlessly. A parallel pharmaceutical distribution facility was conceived to ensure easy access of world class medicines in the country.
Local partners were identified and vetted to kick-start the process of setting up the hospital and pharmaceutical distribution warehouse. The total project cost was budgeted at Euros 16 million, all government approvals were sought, and local and international vendors were engaged to bring this project to fruition.
The completion of this project would herald the start of the
formal healthcare system, comprising of a state of art
hospital and drugs complying with international standards.
This would directly benefit every Angolan who wouldn’t have
been able to afford costly overseas treatment, as well as
those who would have earlier had to travel abroad for
relatively simple procedures. The aim is to reduce the
mortality rate in the country and ensure a higher standard of
living for its citizens.
The indirect benefits of this would be to the national
exchequer, keeping valuable foreign exchange in the country,
money that would have been spent on expensive healthcare bills
in neighbouring countries, and Portugal.
Emerald experts continue to engage closely with the client in ensuring all aspects of the project are completed ahead of schedule and are closely involved in the running of the hospital and the warehouse. The client has enlisted the services of Emerald to conceptualise similar projects in other African countries.
The Republic of Equatorial Guinea is one of the upcoming economies being integrated in the global market as an upper middle-income economy with favourable conditions for business. Our firm was brought on board to perform a market study and prepare a database of importers/distributors of products of multiple sectors of the economy.
Conduct an exhaustive market study of the Equatorial
economy
Our analysts and consultants performed a deep dive into the
economy to identify opportunities, constraints and challenges
for importers/distributors in Equatorial Guinea across
sectors, with a focus on understanding the current market
size, trends and patterns, future forecasts and identification
of challenges.
Mapping and surveying of various sectors
Analysing the current market trends across sectors in the EG
Economy as specified by the Embassy of India, Malabo, to
understand their potential for growth. These sectors include-
Textiles & handicrafts (cotton, wool, silk, jute:
apparel/cloth), Pharmaceuticals, Agricultural, Food and
non-alcoholic beverages, Engineering goods and Infrastructure
and building.
In-depth analysis and review of sectors in the Equatorial
economy
The data thus collected by way of primary research (structured
interviews, semi structured interviews, focus groups, etc) and
desk review research by our team was then qualitatively
analysed by us. We also designed comprehensive surveys for the
stakeholders to develop a better understanding of the trade
potential between the local companies of Equatorial Guinea and
India.
Our approach and extensive market study allowed us to find the
strengths, weaknesses and opportunities as well as challenges
one may face when entering the markets across various sectors
in this region.
We provided a detailed database of local companies dealing
with or importing products of sectors, as requested by the
Embassy. Such databases included information such as name and
address of company, name and designation of the focal person,
email IDs and mobile numbers for several companies.
The detailed macroeconomic analysis as well as sectoral overview allowed the Indian Government to assess the possibilities and potential of a developing economy of Equatorial Guinea.
The EG Economy provides a great opportunity for India, which has always been on the forefront of innovations, to build better trade relationships with the country across various sectors and seek strong, mutually beneficial business opportunities.
A healthcare operator based out of India was running operations and business in Nigeria. It had faced losses for 3 years consecutively.
The management at TSB believed that the resources being used
up in the firm’s day-to-day functioning could be better
expended in another market that offered greater latent demand
and growth prospects for their line of products.
At the time of their exit, the firm had been operating in
Nigeria for about 5 years, with mixed results. For various
reasons, the anticipated growth never materialised, largely
owing to the high level of competition in the market, and the
extremely high cost of doing business in a country like
Nigeria.
Being a healthcare operator, with some very well known products, just pulling out overnight was not an option. The exit involved a strategic divestment of their key IP pertaining to Nigeria to a strategic investment partner on a royalty model, to ensure all the investment in the country would not be wasted post the exit.
Job losses and sunk costs were kept at a minimum, and the firm continues to grow and thrive in other key markets.
Post the exit, the firm is very active and successful in other markets in the region, while at the same time, it has ensured a constant revenue stream from Nigeria without being actively present in the market.
TSB was brought on board by a tech company to assist the organisation in defining goals and objectives, restructuring the organisation, thereby leading to a successful execution of the strategy through OKRs. This would further assist to understand if OKRs and BSCs should be integrated, or a better alternative can be looked at.
Our main objectives during the engagement included:
Our experts developed an in-depth understanding of the current state of the operations and the products and offerings as well as the pricing of the same.
We then carried out our strategic execution in three phases:
Phase I: Annual Strategy Planning
Phase II: Organization Structure and Defining Goals
Phase III: Analysis of OKRs and PMS
TSB provided recommendations on whether to integrate OKRs and BSCs or to use individual level OKRs as the PMS system.
A social network that fostered knowledge sharing and information exchange in the Colombian medical community was required by a multinational pharmaceutical company. Their main goal was to gather valuable data about how doctors faced challenging clinical cases and what medicines they prescribed in each case. With this information they would be able to better understand market dynamics, market positioning and also allow them to adjust their current marketing and sales strategies.
The medical community was segmented based on users of the platform into doctors and key opinion leaders. A segment of the medical community was positioned as brand ambassadors for the application who further assisted in user acquisition for the website. Frequent and highly qualified users of the community were given special access to knowledge sharing and credibility. Goals and KPIs were set to assess the quality and frequency of knowledge sharing, user sign ups, among others. Regular management and monitoring of KPIs was set up. Brand ambassadors were assigned the role to stimulate conversations and promote engagement on the platform.
SOFI is the first medical social network in Colombia, in which doctors can solve real clinical cases to assert their knowledge, interact with other professionals and participate in discussions on various fields of medicine. SOFI is a responsive web application and is also available as an application for Android and iOS.
The social network has resulted in 1000+ daily visits, 100+ analyzed cases and 1500+ registered expert physicians. Overall, the social network has allowed collection of valuable data about challenges in clinical cases. An analysis on the medicines prescribed has allowed the firm to revamp their sales and marketing strategies as well as allowed it to command a prominent position in the pharmaceutical landscape.
Efficiency of current internal business processes of a multi-sectoral conglomerate independently as well as in relation to industry standards
TSB experts analysed the external industry that the company is functioning in as well as conducted an evaluation of internal models in order to determine the company’s renewed Mission, Vision and Strategy. This included but was not limited to the following steps:
After thorough evaluation, we developed a strategic roadmap
consisting of four goals or pillars for the company: HR
competence, process improvement, market development and
ultimately financial growth.
Each goal constitutes objectives supporting the overall
economically and environmentally sustainable growth of the
company.
This allowed for distinction of short term, medium term and
long term changes that the company needs to undertake to
ensure maximum efficiency.
The implementation of the above solutions based on detailed analysis and recommendation would allow the company to increase profit and reduce costs by improving production efficiency, implementation of procurement policy, addressal of skills gap and improved management processes.
TSB was hired by an Italian high-end fashion brand that was looking to diversify its operations into new sectors, radically different from their existing focus areas.
This was a prominent brand, well known for apparel for both
women and men, and they rightfully felt they could further
expand into new segments, given their immense brand value.
Interiors of cars was an offering that they were dabbling with
and had already been talking to some luxury car makers.
Before making a full-fledged foray into this space, they
wanted to understand the size of the luxury car interiors
market, whether most luxury automakers did it in-house, or
hired professional luxury brands to add their touch to it, and
whether the business would benefit from any positive
externalities from such a venture. Their primary worry was the
risk of diluting their already considerable brand value from
their core business.
TSB consultants began by an in-depth visioning exercise with the key stakeholders of the brand, to understand their motivations for entering a completely new market, and how they envisaged this endeavour to pan out.
A feasibility study was done to understand the viability of this new business. This was followed by a comprehensive market research, which included profiling of key customers and their preferences, what was the size of the market and how fast was it expected to grow. A business plan was formulated to take into account how the cash flow would look once the client commenced operations.
TSB handles and manages the entire Middle East and Asia Pacific operations for an Equestrian services company, based out of the USA.
A typical TSB engagement, this project started off with a feasibility study for worldwide expansion for a company that was seeking avenues outside the US markets. Major regions were mapped out, sized and ranked according to their relative attractiveness for market entry. Post that detailed market entry strategies and business plans were formulated to ensure successful entry.
The client has retained TSB for handling all their global operations outside of their home market. This includes implementing all of TSB’s core recommendations, constant new opportunity identification and understanding and mapping customer behaviour. TSB is actively involved in strategizing on new endeavours and helping the client maintain a high growth trajectory, worldwide.
TSB has worked extensively with governments in India, Africa and the Middle East, on a multitude of assignments.Some of our engagements include a market study for the Indian Embassy in Malabo, Equatorial Guinea, commissioned by the ministry of external affairs, government of India.
The Embassy was working to promote bilateral trade between
India and Equatorial Guinea, and wanted a comprehensive market
research conducted to identify opportunities for companies
from either side to trade with each other. Several high
potential sectors were identified and sized to help kickstart
the initiative of furthering trading ties between the two
countries
We have successfully created pharmaceutical supply chains
across the francophone countries in Africa – Ivory Coast,
Niger, Benin, Chad, Togo, Guinea and Burkina Faso, and Malawi,
Angola, Botswana and Oman.
We helped set up one of the largest super speciality hospitals in Angola, and a pharmaceutical distribution network in the country. On behalf of many of our clients, we work closely with many governments to help them tender successfully and assist in executing projects on their behalf.