All in one: The description fittingly describes our homes and somewhat confined lives now. Be it office, school, college or just dwelling, home is where all the action is. Naturally then, in such a significant shift of lifestyle patterns, home is also where our spotlight is. Decor, furnishing, ergonomics and a heightened level of comfort all seem like necessities now.
The irony of it all is that even the hunt for such items does not involve stepping out of the comfort of one’s home, anymore. With life becoming more and more digitized, an online presence of the home furnishings and renovation industry seems rather logical.
The global impact of Covid-19 has shifted people's perceptions of home improvement and home solutions expenditure. Because our homes have become the centre of our lives, it is necessary to improve and enhance them. People also grasped the need of maximising resource utilisation with Covid-19. In this report, The Strategy Boutique studies how the furniture industry in India and the UAE is looking now and what trends can be observed.
Indian consumers more concerned with aesthetics now
The online furniture industry is booming, with more and more people turning to the internet for big-ticket purchases like furniture. According to the findings, verticals with superior omni-channel presence, customer experience, product innovation, specialised supply chain, and technical skills are well positioned to scale.