• Blog

  • Get the latest updates from The Emerald Group here.

To Fail or Not to Fail? That is the Question...

Yeah I’m stubborn and bold But sometimes it gets old Fighting the voices inside my brain I was trying to pretend I was fine When inside it was war With the stumbling beat...

READ MORE

The Five Principles Of Ethical Entrepreneurship

Holly Bradshaw had finally done it. After 9 major global championships, the 29-year-old British Olympian had finally done it, winning an Olympic bronze medal, Britain’s first, in the pole vault in Tokyo 2020...

READ MORE

Global Navigation: How Consulting Firms Empower Businesses to Expand Across Borders

Expanding a business globally is a bold move that promises immense growth but also presents a myriad of challenges...

READ MORE

Adding to the Noise - Steven N Adjei

Why has the world become so noisy with a corresponding decline in tolerance and mutual understanding? What’s it gonna take to slow us down To let the silence spin us around What’s it gonna take to drop this town We’ve been spinning at the speed of sound...

READ MORE

The Fallacy of Authenticity

I’ve watched all my rivers run dry Can’t keep on fixing the things I haven’t broken I’ve searched the rubble of all my decisions Somebody like me ain’t perfect Somebody like me needs care In the moment I’m heavy and hurting Can anybody meet me there? Somebody like me….

READ MORE

The Power of Storytelling in Consulting: A Tale of Influence

In the world of consulting, where complex problems meet dynamic solutions, the ability to communicate effectively is paramount. But there's more to communication than just facts, figures, and data-driven reports. Enter the powerful art of storytelling. In this article, we'll explore how storytelling isn't just for bedtime; it's a game-changer in the world of consulting.

READ MORE

The Rise of ESG (Environmental, Social, and Governance) Consulting

In today's rapidly evolving business landscape, a powerful force is reshaping the way organizations operate and make decisions. Environmental, Social, and Governance, commonly known as ESG, has emerged as a critical framework for businesses to not only drive sustainability but also enhance their overall performance and reputation...

READ MORE

Stumbling in the Dark

Please could you lower your tone? Please, could you get off my phone? Please could you pause the applause? Please could you let me be flawed? Under pressure we fold...

READ MORE

The Power of a Day

Treat me like the Rock when you see me, I’m electrifying The Only Talk I do is edifying They say preach; they say church when I’m testifying Hear you running at the mouth, that’s a lot of mileage Grew up in the woods, 30 miles from the nearest college Saw a pair of rebel flags, I’m not being parabolic Parent-teacher conference they weren’t okay with my swag …

READ MORE

The Benefits (Or Otherwise!) Of Listening and Heeding to Impostor Syndrome:

Ever suffer from Impostor Syndrome? Contrary to popular belief, it may pay off sometimes to listen to what it has to say…

READ MORE

The Evolving Role of Leadership in the Post-Pandemic Workplace

The COVID-19 pandemic ushered in significant transformations across various workplace aspects, including leadership. In the current post-pandemic era, successful leaders must adapt to emerging workforce trends that have evolved over the past few years, as employees now have different needs and expectations...

READ MORE

BLUE CLOUD x THE EMERALD GROUP & TSB.

BlueCloud, a UK-based healthcare firm with a strong focus on Africa, has emerged as a leading provider of innovative solutions to health businesses in the Sub-Saharan region. Established in 2013, BlueCloud was founded with the primary objective of facilitating healthcare investment in Africa, driven by a vision...

READ MORE

So, What are you hiding?

You’re a version of yourself but you’re not the same You try to keep the wound camouflaged… The stitches heal, but the years are lost And another bottle on the shelf can’t numb the pain Why’re you running from yourself now You can’t run away ...

READ MORE

Confrontation: Are you a Coward or a Hypocrite?

I hate confrontation, it makes me uncomfortable My brain goes hazy, racin', when I get vulnerable It's a lose-lose situation Communication Just makes it worse I wish I could just say it straight away Oh, I hate bein' this way, learnt it from such a young age My needs and wants ain't important anyway ...

READ MORE

PLI Scheme in the Food Processing Sector of India

PLI stands for Product Linked Incentive Scheme, a government initiative aimed at encouraging manufacturing and production in India by providing financial incentives to companies. In the food processing sector, the PLI scheme was announced in 2021 as a part of the government’s Atmanirbhar Abhiyan or a self-reliant India campaign...

READ MORE

Opportunities for Innovation in Plant Based Nutrition

From a growing number of people claiming to be flexitarian to more alternative product options hitting the shelves, the popularity of plant-based diets has skyrocketed—resulting in a consumer base much larger than just vegetarians and vegans. The plant-based meat has also been...

READ MORE

Crafting the winning pitch

With TSB and Emerald Group further growing their consulting practices, assisting numerous startups and early-stage companies to seeking investments, we thought we would pen down some useful points to help you hit the right spot with investors and get your pitch over the line!...

READ MORE

MEET BILLY – THE GLOBAL BEHEMOTH, IKEA’S MOST ICONIC BOOKCASE

The time you took to read the title, is the time IKEA takes to manufacture a unit of Billy bookcase. Astonishing right? Yes, IKEA makes 15 Billy bookcases every minute and sells 1 bookcase every 5 seconds. But the question here is, how?...

READ MORE

The Four Legacy Types in Business – Which One are YOU leaving?

This is my dad, Nana Nyantakyi Amponsem II. His legacy type is The Pathfinder. He is 84 and a very successful retired Ghanaian lawyer, politician, philanthropist, entrepreneur, chief, and banker. As we are now in October...

READ MORE

TRIGGER WARNINGS

The practice of trigger warnings originated primarily for the benefit of people with post-traumatic stress disorder. The idea was to flag content that depicted common causes of trauma, like child abuse, incest, and sexual violence so that people could then choose whether to engage with this material...

READ MORE

Pandora Papers

In October 2021, there was a big breakthrough in the World of finance. The media called it the “most expansive expose of financial secrecy”. This was the revelation of Pandora Papers. These papers include the names of several big renowned personnel...

READ MORE

Handloom and Handicraft Sector in India

In India, handloom and handicraft form the backbone of the rural economy. These industries have succeeded in enthralling the globe while remaining deeply rooted in the country's culture and spirit. It boldly displays the country's traditional beauty, as well as its priceless heritage...

READ MORE

Eight Ways to Unlock The Positive Power of Diversity in Your Business

Diversity. It’s all over the news, media, and socials. Inclusion. Diversity. Racial Harmony. These are now universal buzzwords. But we still live in a very tense environment where demonstrations on race, sexuality, gender are on the rise. Many ethnic minorities complain that they are being used as ‘trophies’ to tick the diversity box such as being persuaded to be ...

READ MORE

Lack of life skills: Experiences are just as, if not more important than education

The other day, I was driving back with my mother from our relatives’ place. Now peak hour traffic can drive anyone nuts but as someone who is almost always at the brink of losing her patience, I was not at my pleasant best. However, never did I once bang my fists down on the horn hard...

READ MORE

Homestays in Bhutan: Here to stay? A glance at the niche offering in the country’s tourism sector

Bhutan, The Birthplace of Gross Domestic Happiness, lies cradled in the lap of the Himalayas. The rich flora and fauna spread across the wide expanse of land and the rich biodiversity, combined with unique culture and traditions, makes it a favourite among tourists...

READ MORE

All businesses are increasingly focusing on loyalty programs: How did these programs evolve and what’s their future?

Businesses have been transforming their customer relationship strategies across the globe owing to the digital transformation. Hence, the market for loyalty programs has been consistently evolving, giving rise to innovative solutions...

READ MORE

How to conduct a market research for your business: 4 types of researches

You’ve probably come across this blog post because you find yourself in the middle of exactly what this post is about: Research. In today’s world dominated by the world wide web, research is usually the equivalent of a quick Google search. Fortunately (or not), there’s also an information overload out there and in most cases...

READ MORE

How do companies conduct qualitative market research?

Market research allows business decision makers to account for consumer, market insights and data to make informed business strategy. Qualitative and quantitative research form the two essential pillars of a robust market research effort. Quantitative research refers to the analysis of structured data collected through surveys, polling methods and experiments to draw objective conclusions..

READ MORE

How to find Job Opportunities in Market Research Companies in Paris?

Shows like Emily in Paris are taking over the web by a storm and becoming one of those feel-good shows that everyone runs to whenever they might just need cheering up or simply just needed to watch something light hearted. But what we might or might not notice is that it has managed to reflect upon something:..

READ MORE

How the home furnishing and renovation markets are changing post-Covid: Focus on India & Dubai

All in one: The description fittingly describes our homes and somewhat confined lives now. Be it office, school, college or just dwelling, home is where all the action is. Naturally then, in such a significant shift of lifestyle patterns, home is also where our spotlight is. Decor, furnishing, ergonomics and a heightened level of comfort all seem like necessities now.

READ MORE

How do you do market research for a start-up idea in Dubai

Dubai, in more ways than one, is the gateway to the entire Middle East, comprising the rich economies of the UAE itself, along with Saudi Arabia, the region’s biggest economy, Qatar, one of the world’s richest countries, Kuwait, Bahrain and Oman. Additionally, the USE also serves as a key hub for various central and south Asian markets...

READ MORE

How do I get a business consultant in Dubai?

Dubai is one of the top business destinations globally and its investor friendly regime supports growth and development of businesses. With businesses spread across construction, e-commerce, travel and tourism, health, FMCG sectors, among others...

READ MORE

Factors to Choose a Good Market Research Company in Mumbai

Market research is a sort of business consultancy that is quite specialised. It is not something that everyone can do, and it frequently necessitates the use of seasoned talent. You can't rely on vague or generic data while building a new product...

READ MORE

Shark Tank India Takeaways

With the Shark Tank buzz going around in the country and people cutting across communities and age groups coming together to support the wave of entrepreneurship in India; TSB’s young minds decided to do an analysis of shark tank pitches so far in order to extract the biggest lessons that an entrepreneur should learn from the proficient sharks sitting on the hot seats...

READ MORE

India all set to launch its own Digital Currency

In the words of Bill Gates, “The future of money is Digital Currency.” Well, the term digital currency has gained a tremendous amount of traction ever since the pandemic has set into the scene of the contemporary world.

READ MORE

The Web 3.0 Buzz

The internet in the contemporary world is crawling with new-age concepts, like cryptocurrencies, blockchains, metaverse, social 2.0 and the creator economy: all of which collectively fall under an umbrella name of Web 3.0; a term which has been going around raising questions, speculations, and opinions from people all over the globe...

READ MORE

Is this the Dawn of the Era of Retail Investing in India?

Have you ever come across a video advertisement on social media about an app offering stocks of Amazon when you shop from Amazon and stocks of Apple when you purchase an Apple product? Well, if you have I am sure you remember that the name of the app was IND money

READ MORE

New Year’s Resolutions for Your Business

New beginnings are in order, and with that comes the time to reflect on the past year and build goals not only for ourselves but also for our businesses. Apparently, it is said that, what the new year brings to us depends to a great extent on what we bring to the new year...

READ MORE

Christmas Amidst the Pandemic

The holiday season is the time to celebrate and be around loved ones. However, Covid-19 and the restrictions the pandemic brings with it have left many feeling gloomy and unenthusiastic. Let’s delve deep into how Christmas should be celebrated keeping...

READ MORE

Climatic or Anticlimatic

The day is November 13. There is commotion both inside and outside the Scottish event campus as a meeting runs almost 24 hours over its scheduled time. The fate of the earth hangs in balance. Would it be enough...

READ MORE

Fitness and Wellness - A New Priority

Fitness and wellness have been one of the most upcoming sectors in the Indian and the global commercial context. The country’s fitness services market is valued at USD 2.6 billion. Annually, the users are spending in the range of USD 350 to USD 400...

READ MORE

Acquisition Entrepreneurship

The two conventional pathways that have been appreciated and encouraged to be taken up by aspiring leaders are the C-suite route at a big company and launching one’s own startup. Another career path, acquisition entrepreneurship is increasingly...

READ MORE

Working at TSB - Internship Experience

For the last two months, it has been my distinct pleasure to intern at The Strategy Boutique. To say the least, my experience has exceeded any and all expectations and pre-conceptions I may have held prior to working here....

READ MORE
The Indian EV Bottleneck

IMPACT OF THE INVISIBLE IN BRANDING

Ask someone to tear a page into 2 with your eyes shut, along with the ripping sound, you will be able to visualize someone tearing the page. Or just take a whiff of the Johnson and Johnson’s shampoo or the oil-pastels you used to use...

READ MORE
The Indian EV Bottleneck

Taking Care of Your Mental Health During Work From Home

With organisations moving to the work from home model, employees have had to make new adjustments to their daily routine. With the second wave of COVID 19 in India being much more...

READ MORE
The Indian EV Bottleneck

Running a Start-Up

It's the dream of every youngster out there. And of old retirees, too. And everyone in between. While growing up, and in our formative years, we all have dreams and aspirations. Few get the opportunity to chase them, many do not....

READ MORE
The Indian EV Bottleneck

Year 7 at TSB

2019-20 was a very interesting, and for many, a very forgettable year, with the pandemic and all the associated problems it brought about. With most of the world in various degrees of lockdown, economic activity came to a grinding halt....

READ MORE
The Indian EV Bottleneck

India's All-Women Pilot Crew Breaks All Stereotypes

In a society where aviation is perceived as a male dominant field, an all-women pilot crew from India is breaking all stereotypes. Four women-Captain Zoya Aggarwal, Captain Papagari Thanmai, Captain Akansha Sonaware and Captain Shivani Manhas from Air India made history as they completed the longest non-stop commercial flight ever.

READ MORE
The Indian EV Bottleneck

Water Futures – What comes next?

There is nothing more worrisome than the most essential element of our lives getting listed on the stock market- water. Until now, the question of water shortage has been disconcerting, but the public hasn’t taken a serious call to action to preserve it, much like climate change- a lot of talk but little action...

READ MORE

DUBAI – THE NEXT BIG THING?

“The World’s Most Improbable Green City” is what National Geographic calls Dubai. Nestled in Arabian deserts, with sprawling structures of concrete, glass and steel; Dubai aspires to be the city with the smallest ecological footprint by 2050! ...

READ MORE

Drones - Achieving Greater ‘Heights’

Unmanned aerial vehicles, or so to say the infamous drones, haven’t failed to surprise us with their one too many applications - from entering warfare to making 30 minute deliveries a reality- this multifunctional device has been constantly hitting the headlines...

READ MORE

Spendthrifts or Savers- Which Side of You Has the Pandemic Unfolded?

How many of you are convinced that life is full of uncertainty with 2020 bringing the only and the worst kind of certainty in our lives- contracting covid-19, suffering a natural calamity...

READ MORE
The Indian EV Bottleneck

Investing for Impact

India needs enormous investments in the coming years to be able to meet the human development goals identified by global intergovernmental organisations like the UN. Governments and philanthropists on their own cannot meet these volumes of funding. Substantial inputs from private enterprises engaging in the social sector are thus critically needed...

READ MORE

Compassion Fatigue

Violence, floods, blasts, oil spills, political conflicts, and of course, the Covid-19 virus. Each day, the news is becoming more and more gruesome. With this ever-increasing...

READ MORE

The Power Skills of Today

These hard and challenging Covid pandemic times have made us realise the increasing importance of soft skills in various aspects of our lives. So, what exactly does one mean by soft skills....

READ MORE

Augmented Fashion to the Rescue of Disoriented Shoppers

Digitisation of Retail or ‘Phygital’ has stripped the shopaholics of the one too many thrills of retail therapy- even of the fun derived out of not wanting to shop, with their little trips...

READ MORE

The Survival of the Coldest, the Squabble over Antarctica

The late 1960’s drew the curtains on the remnants of European colonization. It has been decades ever since and now, is a relic of the past, at least in popular opinion. The people of a land decide who will govern it. Governments are for the people, of...

READ MORE

Life Post the Lockdown

The past few months have been testing, to put it mildly, and we’ve all dwelt over its ad nauseum. COVID-19 would have been a favourite Rum shop discussion, only most Rum shops have been shut. And people have been missing, hiding away inside their houses, preventing human contact, to whatever extent possible. Some even going through extreme lengths to ‘stay out of trouble’...

READ MORE
The Indian EV Bottleneck

The Indian EV Bottleneck

With 55% of India’s crude oil consumption owing to the automobile sector and India being the third largest greenhouse gas emitter in 2019 having 22 out of 30 of the World’s most polluted cities and a large part of its population breathing air 10 times more polluted than the levels prescribed by WHO, the need to sustainably grow the mobility ecosystem, both from an economic and environmental...

READ MORE
Pomodoro Technique

How the Pomodoro Technique can change your life!

With months of lockdown and working from home, a lot of us have had spells of dwelling on our negative thoughts, being unproductive and feeling like a burden on planet Earth. Alright, maybe not the last one, but you know what I mean! We all have rainy days and while it is completely normal to go through them, it is equally important...

READ MORE
Boxer and Napoleon the bickering lichen

Boxer and Napoleon the bickering lichen

The world as we know it is on the verge of changing once again. Every few decades, the society transforms. The 20 th century is a prime of example of this constant state of change. The transformation from Neo-Classicism to Post Modernism and to whatever comes next (which no one can say for sure, but it sure looks like we have a robust foundation for the resurgence of anarchy) has taught us...

READ MORE
The digital Republic

The Digital Republic

While most of the globe is struggling to adapt to the new virtual normal, life for one Baltic nation has not been disrupted on this front. With 99% of government services available through online means, the country has had a seamless shift in the current scenario. No, I am not talking about possible future scenarios. This is present day Estonia – a tiny Northern European country which is perhaps the world’s most...

READ MORE
A bat, a butterfly and chaos

A bat, a butterfly and chaos

A classic example of a human exemplifying its ape counterpart. Chaos (n): the inherent unpredictability in the behaviour of a complex natural system. - Merriam-Webster Dictionary Chaos theory, butterfly effect and mathematics in general are ways in which we, humans, have tried to conform the unknown, the vast complexities in the world into symbols and signs that we can understand...

READ MORE
Empty Skies and Pockets

Empty Skies and Pockets

Eerily vacant roads, mask donned delivery men and airlines nearing bankruptcy left, right and centre. Welcome to 2020: a new normal of empty cities, airports and skies, mirroring a near apocalyptic world at times. Amid the ongoing pandemic and flurry of nation-wide lockdowns, it is no surprise that one industry that has been particularly hard hit, has been aviation...

READ MORE
A Chance of a Lifetime

A Chance of a Lifetime

The words housing and shelter are often used synonymously, without much thought given to it. Using shelter in place of housing is a nod towards the ultimate purpose of housing, one of utility and not just financial interest. Shelter, in a literal sense, is refuge or haven, exactly what housing should be for all...

READ MORE
An Abandoned Union?

An Abandoned Union?

Today, as we are flooded with opinions and forecasts on the post pandemic world we might forget to discuss one of the biggest geo political casualties of this crisis. The European project. The idea of Europe is a beautifully intricate one, and by Europe I refer to the European Union.

READ MORE
A WEEK IN THE LIFE OF A QUARANTINE

A week in the life of a ‘quarantine’

What came in as a panic news, is now being digested, understood and taken with pinch of positivity by people across geographies, age groups, and socio-economic backgrounds. While there are regular reality checks and a sense of constant fear built in by news channels, and social media as the world witnesses an increasing number of cases

READ MORE
Public Goods, Free Riding, Research and Development and Manufacturers in China

Public Goods, Free Riding, Research and Development and Manufacturers in China

The first ever reference made to public goods was in 1954 by Paul A. Samuelson. In his paper, – title The Pure Theory of Public Expenditure – Samuelson referred to a new type of good which he called ‘collective consumption goods’ as opposed to the generic goods that were talked about hitherto – and fittingly titled them – ‘private consumption goods’.

READ MORE

TSB turns 6!

On an autumn morning back in October 2013, a friend (and now, Partner) and I started thinking about TSB for the first time. Having worked in both industry and consulting, we understood the nuances and unique pain points felt by consultants and clients, and we were eager to fill this void and provide cutting edge and more importantly, pragmatic solutions to small and mid-sized companies.

READ MORE

Building resilience in the times of CORONA

As we approach the end of March, we stand at the cusp of an important milestone. TSB completes 6 years as a leading mid-sized strategy consulting firm. And what a journey it has been, right from our inception back in 2014, to where we stand now, looking ahead at many more milestones and achievements within touching distance.

READ MORE

Our take on the economic impact of Covid 19

As the People's Republic of China - the global manufacturing super power - faces the Corona Virus outbreak, everyone fears the same thing - what happens to the world economies? Over the course of the last 40 years, China captured the industrial revolution and has emerged as an indispensable part of the modern world.

READ MORE

2019 in Review and What Lies Ahead..

2019 might be over, but the heaps of knowledge and experience garnered over the year, are some things we carry forward with us. 2019 was a breakthrough year in various aspects here at The Strategy Boutique.

READ MORE